Monday, January 6, 2020

marketing management - 863 Words

MARKETING MANAGEMENT (MB106) – OBJECTIVE TYPE QUESTIONS (ONE SET) MBA I SEMESTER 1. Which of the following is central to any definition of marketing? a. Making a profit b. Making a sale c. Demand management d. Transactions e. Customer relationships 2. Introducing new products to existing markets is an example of: a. conglomerate diversification b. vertical diversification c. horizontal diversification d. concentric diversification 3. When a company acquires a supplier through an acquisition strategy, this is referred to as: a. vertical marketing system b. horizontal integration c. forward integration d. backward integration 4. When backed by buying power, wants become ________. a. physical needs b. demands c. social†¦show more content†¦multitude of segments; add more segments e. niche; differentiate 10. An increasingly large number of firms are changing their organizational focus from ________ to ________. a. product management; functional management b. brand management; customer relationship management c. territory management; functional management d. product management; territory management e. global management; regional management 11. Which of the following is NOT a marketing objective? a. Positioning b. Volume sales c. Cash flow 12. What is price skimming? a. Setting an initially-high price which falls as competitors enter the market b. Setting a high price which consumers perceive as indicating high quality c. Setting a low price to skim off a large number of consumers 13. Setting a price below that of the competition is called: a. Penetration pricing b. Skimming c. Competitive pricing 14. A profit calculated by adding a percentage to the costs of production is called: a. Mark-up b. Breakeven c. Margin 15. A profit calculated on the basis of a percentage of the selling price is called: a. Mark-up b. Breakeven c. Margin 16. Calculating prices on the basis of what the market will pay is called: a. Competitive pricing b. Demand pricing c. Prestige pricing 17. Ending prices with 99p is called: a. Price lining b. Prestige pricing c. Odd-even pricing 18. Bundle pricing is: a. Providing a bundle of benefits for one price b. Packaging a group of productsShow MoreRelatedMarketing Management1190 Words   |  5 PagesUse of the newspapers, radio, magazines, television and brochures, are some of the traditional marketing modes. Technological advancements have brought about new and efficient advertising means. Web marketing relates to application of internet tools in marketing of products and services such as online publications, video and audio files among others posted in websites. Online coverage last longer and can be retrieved in future (24/7) by interested customers. 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